White Rabbit

White Rabbit is a mobile coffee cart company based in Chicago, Illinois, specializing in serving corporate offices, weddings, and events throughout the Chicagoland area.

The company needed an official logo and brand identity. I designed both with inspiration drawn from Chicago’s rich visual culture. Known for its iconic Art Deco architecture and design, I incorporated subtle Art Deco elements into the logo. The mark also draws inspiration from latte art and includes a rabbit head for a playful, branded touch.