Liquid Lies

Arizona State University’s Visual Communication Design senior class annually hosts an exhibition where each student researches a social issue and designs a physical exhibit along with supporting collateral. The goal is to visually engage visitors in order to effectively educate them about the topic.

For the 2023 senior exhibition, Shifting Perspectives, I titled my portion of the exhibit Liquid Lies. It highlights the dangerous nature and hidden truths of energy drinks. To communicate my research, I designed an interactive display panel, an informational brochure, and a promotional keychain. The design is intended to elicit a sense of danger and uneasiness in the viewer as they uncover the truth about energy drinks.

3D Space Renders: Chloe Cobb

Overall Exhibit View
Overall Exhibit View
Left Panel Introduction
Left Panel Introduction
Person Observing Interactive Elements
Person Observing Interactive Elements
Left Panel Close Up
Left Panel Close Up

A physical brochure concisely summarizing information from the exhibit.

The brochure’s shape and size is inspired by energy drink cans and features the exhibit’s branding on the exterior cover.

The icons and graphic style of the brochure is inspired by warning labels regularly seen on consumer products. Each icon was designed by hand then vectorized in Adobe Illustrator.

Promotional Items Display
Promotional Items Display
Promotional Keychain Display
Promotional Keychain Display

A promotional keychain inspired by energy drink can tabs. The keychain deteriorates slowly over time to remind visitors of the exhibit’s overall message. 

Images captured with a Canon T7i DSLR, Canon EF-S 18-55mm f/3.5-5.6 lens and edited in Adobe Photoshop.

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