Infusion Tea Packaging

Infusion Coffee and Tea offers over 40 teas and needed a new visual identity system for their packaging. The redesign had several goals: to create a consistent visual language that’s easy to understand, and to emphasize the simplicity and luxurious quality of the company’s teas.

For this project, I designed a new tea box, developed a color system for the tea sachets, and captured product photography of the loose leaf teas.

Passion Fruit Black Tea
Passion Fruit Black Tea
Southern Belle Green Tea
Southern Belle Green Tea
Desert Paradise Herbal Tea
Desert Paradise Herbal Tea

Infusion’s loose leaf teas captured with a Canon T7i DSLR, Canon EF-S 18-55mm f/3.5-5.6 lens, and a studio light box.

Custom designed seamless tea leaf pattern for packaging. Created using Adobe Photoshop and Adobe Illustrator.

Tea Box Deconstructed
Tea Box Deconstructed
Black Tea Box
Black Tea Box
Green Tea Box
Green Tea Box
Herbal Tea Box
Herbal Tea Box
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